Rice Paddy

Communicating with the earth.

Some of the Kanji (Chinese characters used in Japanese writing) such as “田 (paddy)” or “米 (rice)” keeps the original shape of the object.
“稲 (rice plant)” also means “to prosper” or “to be happy”.
History of rice farming starts in the Jomon period when we still did not have letters.
Rice has been treated then and now as an offering to god.
Each grains are blessed by god. .

  • Since 2011, Niida-hoke only produces Junmai-shu using Shizenmai (non-fertilization / pesticide-free rice). Shizenmai is safe, secure, rich and fragrant.
    It requires additional work but yields less.

  • Partner farmers in Miyagi, Niigata and Fukushima supports us putting efforts to follow our detailed rules to grow safe and healthy rice.
    All Shizenmai made Junmai-shu was an impossible dream without their support.
  • When the harvesting season comes, rice are delivered to us one after the other.
    Kame-no-o, Omachi, Ipponjime, Yamadanishiki, Miyamanishiki, Yume-no-kaori, Gohyakumangoku, Koshihikari, Chiyonishiki, and Totonishiki.
    When we hear the name of each rice, we remember the faces of the farmers. And we feel grateful.
    Wishing all the best.